Rudbeckia Hirta ‘Moreno’-(Gloriosa Daisy)


This  short-lived perennial has many  petalled blooms of a unique rich mahogany-red colour with golden-orange tips. The pretty semi-double daisies are radial, colorful and have prominent dark central cones.

It works well for both containers and the border.



Rudbeckia hirta, ‘Moreno’ has a wonderful flower colour scheme. The flowers have  fantastic dark-eyes and  have many pointed petals of brown sugar  chocolate dipped in gold. It is very compact, easy to grow and offers lots of blooms in the heat of summer. It grows all season long and produces masses of flowers from January into March. It is great in containers and in the border.

Deadhead regularly to extend flowering and encourage further blooms. Deadhead if you do not wish to self-seed.

This is a short lived perennial which is often used as an annual. It prefers a moist well-drained soil in full sun. Do not allow soil to dry out. Mulch if soil is prone to drying out. Once established however it will tolerate some drought if mulched well.

Sowing advice

Sow indoors late winter and spring and outdoors in spring. Sow seed onto moist well-drained seed compost. Just cover with a fine layer of vermiculite. Propagate 18-20°C. Keep soil moist but not wet. Germination takes 10-15 days. Transplant seedlings when large enough to handle to 8cm pots. Grow on in cooler conditions. Acclimatise and plant out after danger of frost has passed with 45cm spacing. Can be sown directly from late October. Sow thinly 3mm deep into well prepared soil which has been raked to a fine tilth. Water regularly. When large enough to handle thin to 45cm spacing.

Additional information


Annual, Half Hardy Perennial

Common Name

Coneflower, Gloriosa Daisy


Asteraceae, Compositae

Maximum Height

50 cm

Number of seeds in packet